Mike Torres

SVT Trainer ICM (909) 641-4022

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Mobile has changed how soccer fans get in on the game. 71% of World Cup searches during the final match were done on a mobile device. Compare that to the 18% we saw during the 2010 final—that’s 19 times the amount.

They’re searching in real-time

With fans constantly connected during the game, a new pattern of search behavior emerged. In 2010, most U.S. searches happened at the end of the game, with spikes during the beginning and end of the half. This year, fans searched a lot at these key points, but also during other moments like yellow cards, substitutions and goals.

Mobile has changed how soccer fans get in on the game. 71% of World Cup searches during the final match were done on a mobile device. Compare that to the 18% we saw during the 2010 final—that’s 19 times the amount.

They’re searching in real-time

With fans constantly connected during the game, a new pattern of search behavior emerged. In 2010, most U.S. searches happened at the end of the game, with spikes during the beginning and end of the half. This year, fans searched a lot at these key points, but also during other moments like yellow cards, substitutions and goals.

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